In the ever-evolving landscape of the automotive industry, few stories capture the highs and lows as poignantly as that of Genesis. From its humble beginnings as a luxury offshoot of Hyundai to its subsequent struggles and ultimate resurgence, the journey of Genesis is a testament to perseverance, innovation, and the power of rebranding. Genesis: A…
Category: AUTO
A Century of Automotive Excellence: The History of Maybach
In 2021, the Maybach brand celebrated its 100th anniversary. This German luxury brand was founded by Wilhelm Maybach and his son Karl Maybach. A trained engineer, Wilhelm Maybach co-invented the world’s first four-wheel automobile with Gottlieb Daimler, one of the pioneers of the modern automotive industry. They named it the “Daimler Motorwagen,” which could reach…
The Rise of Chinese Automotive Design: From Imitation to Innovation
In recent years, the design of Chinese automotive brands has evolved significantly, moving away from imitation to establishing unique characteristics. This transformation was unimaginable just a decade ago. So, how did Chinese automotive design reach this point? From Engineering to Design: The Development of China’s Automotive Industry As early as the 1980s, China began inviting…